Advertising Opportunities for 2012/13
Learn about the ways that your business can work with Cardiff City
Advertising your company with Cardiff City ensures that your brand is seen by some of the biggest crowds in the UK.
Our cross platform media campaigns will provide your company with the perfect opportunity to reach football fans across the globe. In light of the recent long-term commitment from our Malaysian investors, there has never been a more exciting time to be an advertiser at Cardiff City Football Club.
The Audience
Cardiff City fans come from all walks of life - business leaders, chief executives, directors, office workers, factory workers, OAPs, juniors and families. The diverse nature of our fan base provides great advertising opportunities for brands and businesses.
Football is particularly strong in connecting with a core male audience aged 16-35 years old, typically one of the most difficult and expensive consumer audiences to reach.
Digital Marketing Opportunities
Our official Club website, cardiffcityfc.co.uk, enjoys approximately 1.5 million unique visitors per Championship season - a number which continues to grow. Our online TV platform Cardiff City Player also has 1,400 subscribers.
Cardiff City Football Club can provide advertising and sponsorship packages across our digital platforms, specifically tailored to fit the needs of your business across the main website and Cardiff City Player platform.
Media Opportunities
The official Cardiff City match-day programme continues to be a superb and much sought after publication, with added features and more content than ever before. The programme remains an integral part of fans' match-day experience, with thousands of copies sold at every home game.
Cardiff City Football Club can offer brands season long or individual match programme advertising, with options starting at as little as £300 + vat.
Stadium Advertising
One of the most cost effective ways to reach supporters is through stadium advertising. Different positions of advertising boards allow your company the flexibility to advertise to your chosen audience.
Crowd facing perimeter boards are now available at Cardiff City Stadium for the 2011/12 season. Get your brand in front of thousands of football fans inside the stadium from as little as £1,000 + vat per season.
You can tailor your advertising messages to reach a specific audience, so whether you wish to target our corporate hospitality guests in the West Stand or Season Ticket holders in the Family Stand, we have an advertising solution for you.
To find out more about one of the many cost effective advertising solutions here at Cardiff City, please call our Commercial Executive Nic Heslop on 029 2064 3603 or emailnic.heslop@cardiffcityfc.co.uk
Stadium Perimeter Advertising
Get your business seen by the world inside Cardiff City Stadium
Perimeter advertising with Cardiff City Football Club provides a strong and effective platform for any business looking to raise awareness for their brand. It adds new dimension to any progressive thinking company's advertising strategy.
You'll gain and enjoy direct access to a captive audience of over 500,000 match-day supporters over the season, giving you the perfect opportunity to promote your company and its services.
Our most effective option is pitch facing perimeter advertising within the TV arc, which offers prominent television presence and significant exposure both locally and nationally.
Currently the npower championship is seen across ninety-six countries worldwide and to an average seasonal UK TV audience of thirty million. With Cardiff City providing the highest level of Media & Press value during the 2010/11 season, these options would allow your brand to cost effectively reach these target audiences.
Alternatively, crowd facing advertising boards will market your company to our passionate and loyal supporters, focusing on enhancing your brand locally (see below).
Perimeter board prices begin from as little as £43 per game!
To discuss your advertising requirements, please contact a member of the commercial team on 0845 345 1405 or email sales@cardiffcityfc.co.uk
Match-Day Programme Advertising
Get your company seen in the official match-day programme
CF11 - Cardiff City Football Club's official match-day Programme - is the ideal vehicle to promote your business for the 2011/12 season.
CF11 is produced for each of our twenty-three home league matches, as well as every cup game. Regular readers will no doubt vouch for its entertaining and informative content along with excellent design.
With a growing number of readers, the innovative ninety-two page publication has in recent years been shortlisted by the Football League for the prestigious Programme of the Year Award. Fan feedback on this year's edition has been superb, with many calling CF11 our best work to date.
You can join the high profile list of advertisers in the official match-day programme from as little as £500 per match. If you'd like to guarantee your company advert for every home game, the cost is a very completive and appealing £4,000.
To discuss your advertising requirements, please contact a member of the commercial team on 0845 345 1405 or email sales@cardiffcityfc.co.uk