Cardiff City striker Jay Bothroyd declared himself "embarrassed" at news that Swansea City had made an apporoach for him.
He said: "You can kill that story off - I won't be going there. It's embarrassing. I'm happy at Cardiff."
Cardiff chairman Peter Ridsdale said: "On the basis that I have had no contact whatsoever with Swansea City, I can only assume the call was made more out of mischief than with serious intent.
"However, to save them the trouble of making any more wasted calls, I can say that we have no intention of selling any of our players to Swansea City."
Bluebirds manager Dave Jones confirmed he had taken a call from Swansea chairman Huw Jenkins regarding Bothroyd, and said: "I had a conversation with the Swansea chairman and whatever was said was private between me and him.
"Every player here is vital to us and we don't want to sell anybody, certainly not someone of Jay's calibre. I got a phone call yesterday and the day before about Ross McCormack going to Celtic. Last week it was Chops, before that it was Whitts.
"Jay is 27 and has had a lot of clubs for a player his age - I think he's played at eight clubs - and he's happy here. This must be getting on for his longest stint anywhere.
"I get inquiries about players all the time. It might be an inquiry asking if a player is available but it doesn't mean they're going to make a bid, in the same way as I can phone a manager and say we're looking for a player to fill a certain position, what are you doing with your lad? Is he playing, isn't he playing? They're inquiries until it's definite, and there's no point discussing it.
"Swansea didn't put a valuation on Jay. It was just an inquiry. The conversation with their chairman was an inquiry - it wasn't a definite yes, we will buy him. He never made an offer, so there was no valuation. If you've got good players, clubs will make inquiries. I don't want to sell any of my players. The board decide whether players go or come in.
"People talk about the financial problems we've got, but it's completely different to when I first arrived here under Sam Hammam, when we had to sell Gabbidon, Collins and McAnuff to survive. As far as I know, we're nowhere near that stage. I'm trying to build, not dismantle. There are players in the squad who we are trying to move out, some need to go out on loan, but we're trying to build a squad.
"If you've got good players at your club people will make inquiries about them. That's the football business. If someone thinks you're in financial difficulty, then they might come and make an inquiry just to test the water to see whether you are. That might have been what the chairman of Swansea did - he might just have tested the water."
