With the new football season upon us, Mitre has unveiled each club's official Football League matchball for the 2010/11 season. The Mitre TENSILE will be produced in the club colours of all 72 Football League clubs, and will also include each clubs badge as part of their design. With each club having their own individually designed TENSILE, Mitre is aiming to bring the ball closer to the fans.

Almost 200 years since Mitre stitched its first football, the world's oldest football brand continues to push the boundaries in ball design and innovation.

With such a devotion to the beautiful game, Mitre has gone the extra mile to provide players and fans with their very own dedicated club football.

The TENSILE is a revolution in football design and technology, comprised of just 10 panels and has over 30% less stitching. This optimises power and efficiency, improving airflow and reducing drag on the ball. This increases the average speed of a shot, making it a strikers dream. The ball is the first of its kind and will also be used in all Scottish Premier League (SPL) matches this season.

Mitre's heritage and reputation for making the world's best footballs is unrivalled, with the TENSILE being another example of Mitre's innovations, delivering a greater transfer of energy, superior efficiency, stability and aerodynamics than ever before, and will retail at around £74.99.

Nick Crook, Marketing Manager for Mitre, said, "Mitre is a people's sports brand and we are always looking for new and exciting ways to give the fans what they want. We have enjoyed going the extra mile delivering the new Mitre TENSILE ball in a multitude of different colours and individual club badges, to satisfy every club in the Football League and SPL"

Fancy getting your hands on one of these official mitre balls? Check Sunday's Sheffield United match-day programme to find out how!