Peter’s Pies has secured a new deal with Cardiff City FC to sponsor the club’s 6,000 capacity Family Stand for the fourth year running.
The new deal cements the partnership between Wales’ preferred pastry maker and Cardiff’s Championship team and new signage at the stadium has already been erected.
Situated in the Grange Stand of the stadium, the Family Stand - which is solely for adults with children - has been recognised for its family friendly environment. It has previously been recognised as the Football League's ‘Family Club of the Year’ and has won the ‘Family Excellence Award’ on numerous occasions, including the current calendar year.
As part of the deal, Peter’s will continue to supply the stadium’s catering kiosks with its popular pies, pasties, sausage rolls and slices on match days.
Peter’s Commercial Director, James Osgood, said: “It really is a privilege to extend our partnership with Cardiff City. To be the Family Stand partners is even more pertinent this year as we prepare to launch a range of family pies across Wales in the New Year.
“As a company we are hugely committed to supporting Welsh sports at all levels - from grassroots to top flight clubs. We’re looking forward to feeding hungry fans and cheering along with them as we support Cardiff City throughout the season.”
Peter’s Pies has also worked with Cardiff City Community Foundation to give local groups, schools and clubs funding to purchase much-needed sporting experiences, team kit and equipment. The Peter’s ‘Pot of Gold’ has seen thousands of pounds invested in joint projects since its launch at the start of 2015.