Football League sponsor backs Poppy Appeal with one-off charity sale
Football League sponsor Sky Bet is to auction hundreds of match-worn, signed shirts from Sky Bet Championship clubs in aid of The Royal British Legion’s Poppy Appeal.
Items from all 24 Sky Bet Championship clubs will be going under the hammer after the games on Friday November 5 and Saturday November 6.
12 limited-edition Mitre commemorative match-balls which will be used in Sky Bet Championship fixtures will also be auctioned.
For the first time, fans of Sky Bet League 1 and League 2 clubs will also be able to help the cause, and bid on a fully signed shirt from their club, emblazoned with the official Legion Poppy.
Last year, Sky Bet and the Championship clubs worked together to raise over £118,000 for The Royal British Legion’s Poppy Appeal through the #BidToRemember campaign.
All money raised this year will go towards supporting vital services such as The Royal British Legion’s Family Holiday Breaks, which provides the families of serving and ex-Service personnel the chance to take a break away from the strains of everyday life.
Sky Bet Head of Sponsorship Edwin Martin said: “Last year, the response we got from fans of clubs in the Championship was absolutely phenomenal.
“They really dug deep and raised a fantastic amount of money for an inspiring cause.
“The aim this year is to continue to support the work the Legion does in communities all around the UK and to give back to the families who have done so much for us.”
The Royal British Legion’s Head of Corporate Partnerships, Louise Ajdukiewicz, said: “It’s absolutely fantastic to have Sky Bet’s support for a second year running. The 2014 campaign raised an astounding amount for the Legion, and we are thrilled that they will be supporting us again by raising funds for vital services like the Battle Back Centre and Family Holiday Breaks.”