Sky Bet, The Royal British Legion and the clubs of the Sky Bet Championship will join forces for the third successive year to raise funds for the Poppy Appeal.
Signed match-worn Poppy shirts from Sky Bet fixtures across 18-20th November will be auctioned on Sky Bet’s eBay page, along with 12 limited-edition match-balls emblazoned with the emblematic poppy logo.
The poppy balls will also be used in 24 League One and Two fixtures on 12-13th November.
This activity will support the Legion’s national campaign, Sport Remembers the Somme, to commemorate the role played by sporting men and women for the centennial year.
Sky Bet are also donating over 200 EFL match tickets to the Legion for current or former service personnel.
Sky Bet spokesman Sandro Di Michele said: “We’re delighted to be continuing our relationship with the Royal British Legion into a third season after raising a terrific amount of money last year.
“The generosity shown by fans of Championship clubs was truly remarkable and we hope this year’s campaign will be no different.”
The Royal British Legion’s Chris Vernazza said: “We’d like to extend our gratitude to Sky Bet for supporting the Legion through the shirt auction once again this year.
“The money raised for the Poppy Appeal goes towards supporting vital services such as The Royal British Legion’s Family Holiday Breaks, providing the families of serving and ex-Service personnel the chance to take a break away from the strains of everyday life.”
The two previous Poppy shirt auctions have raised over £200,000 to date.
To register your interest in the auction, please visit: www.skybet.com/poppy