Global investment platform eToro has launched partnerships with seven Premier League clubs including Cardiff City FC.
These partnerships mark the first step in bringing the opportunity offered by bitcoin and cryptoassets to football.
eToro believes that crypto, and the technology, namely blockchain that underpins it, can improve football and the world of sports. In the future, this could include addressing issues of ticket touting, problems with transparency, and providing a guarantee of authenticity for merchandise.
As a partner of Cardiff City FC, eToro will gain global exposure through an extensive range of marketing opportunities including matchday LED boards, player access, tickets and digital rights.
Cardiff City FC Executive Director & CEO, Ken Choo, said: “We’re thrilled to be working with eToro and hope that through this partnership, we can put ourselves at the forefront of such a newly developing sector.
“There’s a real excitement around the Club to see first-hand the benefits that blockchain technology can bring into business by working with the market leader.”
Iqbal V. Gandham, UK Managing Director at eToro said: "As a global multi-asset platform where you can purchase the world’s biggest cryptoassets alongside more traditional investments, we are excited to be partnering with so many Premier League clubs, including Cardiff City, and make history by being the first company ever to pay for a Premier League partnership in bitcoin.
“Today’s announcement is the first small step on a long road to football fully embracing blockchain technology. Education will be key so that industries can understand the potential and so getting global exposure through these Premier League clubs represents a great opportunity to raise awareness.
“Blockchain brings transparency, which means it can improve the experience for everyone who loves the ‘beautiful game'."