Cardiff City have been named as Extra Mile winners by the Premier League, a special merit award given to a club who have adopted an innovative approach to enhancing its match days.
Assessors were impressed by the club's thoughtful approach to prioritising the needs of fans in areas such as ticketing, staffing and stadium logistics.
One example was our designated seating section, which ensures visiting supporters always have the option of unrestricted seated views of the match.
A Premier League press release read: “This scheme was representative of Cardiff City'ss creative and flexible approach to new ideas that improve their fans' matchday experience.”
In response to the recognition, Executive Director & CEO, Ken Choo said: "I'm thrilled that our behind-the-scenes matchday efforts in the Premier League last season have been recognised with this 'Extra Mile' award.
"Irrespective of division, it's our aim to continue building the matchday experience and improve every level of our fan engagement delivery.
"We'll do that in the Championship this coming term and hope to take our unique matchday experience back to the Premier League in the near future.
"I'd like to thank our staff at Cardiff City FC for delivering to the very highest of levels."