Cardiff City and Welsh Government offer a Croeso to Wales
Visitors to Cardiff City Stadium and Premier League fans across the world will know of the warm “Croeso” they can expect to receive in Wales when the new football season kicks-off in August.
The Welsh Government has agreed a sponsorship package, worth over one hundred thousand pounds with Cardiff City for their first season in the Premier League to promote Wales to a worldwide audience.
The deal, which will see Visit Wales branding inside and outside the stadium, includes the renaming of the Canton Stand as the Croeso Stand. The partnership will also include pitch-side advertising boards, branding outside and inside the stand, use of a hospitality box, advertising opportunities on stadium screens and in the car park.
Economy Minister Edwina Hart announced the deal at Cardiff City Stadium today (Thursday, 11 July) with Malky Mackay and Craig Bellamy.
The Minister said: “Cardiff City’s fantastic achievement in reaching the Premier League has provided a unique chance for promoting Wales to a worldwide audience. With two Welsh teams now in the most watched league in the world, this was an opportunity not to be missed.
“We want to ensure that every visitor to Cardiff next season and the millions of television viewers in more than 200 countries worldwide know what a warm welcome awaits them in Wales. Cardiff is a dynamic, international city and a great place to visit and do business. This partnership will help us promote tourism and business opportunities in the capital city and across the whole of Wales.”
Malky Mackay added: “The warmth my family and I felt on coming to Wales just over two years ago will forever stay with us. Cardiff is a fantastic City and the Welsh way of life is immensely endearing. I’m incredibly proud to be Cardiff City manager and to be leading us into the Premier League.
“We now have a platform on which to demonstrate what we do as a Club, City and country on a global level. The news of the sponsorship deal with the Welsh Government is very exciting, and I look forward to seeing the new ‘Croeso’ stand in all its glory when we kick-off our home campaign against Manchester City in August.”
All the branding and advertising will be in place for Cardiff City’s first home game in the Premier League against Manchester City on Sunday, 25 August, a game televised on Sky Sports, including Visit Wales advertising.