Vitality has become the new Official Wellness Partner of Cardiff City Football Club.
The innovative insurance and investment company, which rewards its members for healthy lifestyle choices, will sponsor the Bluebirds First Team, with the Club returning to the Premier League.
The new partnership includes the use of player imagery and appearances, in-stadium branding at domestic fixtures at Cardiff City Stadium, as well as a presence across Cardiff City’s digital and social media platforms.
It also gives Vitality members and Cardiff City FC fans access to a number of club-related benefits, such as official merchandise, match tickets and the chance to experience matchday packages at Cardiff City Stadium.
Commenting on the deal, Neville Koopowitz, CEO of Vitality, said: “We’re delighted to begin this new partnership and to support Cardiff City FC’s continuing progress and return to the Premier League.
"At Vitality, our core purpose is to help make people healthier, and we believe sport inspires people to live more healthy lives. By partnering with elite sporting organisations like Cardiff City FC, we aim to encourage people of all backgrounds and levels of fitness to make healthier lifestyle choices.”
Cardiff City FC Executive Director & CEO, Ken Choo, said: “We’re thrilled to have Vitality as our official wellness partner and, as a Club, believe in the importance of promoting a healthy lifestyle to our supporters and within our community."