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JD announced as Club's first sleeve partner

Leading sports fashion retailer confirm major partnership with the Bluebirds…

3 August 2018

Sports fashion retailer JD have continued their support of Welsh football by joining up with Cardiff City as sleeve partner for the 2018/19 Premier League campaign.

JD’s logo will feature on the left arm of our adidas home, away & goalkeeper strips. This partnership will be featured for the first time when Cardiff City visit AFC Bournemouth on the opening day of the 2018/19 season.

The sports fashion retailer have a large presence throughout Wales, supporting the ~JD Welsh Premier League and JD Welsh Cup as well as the Welsh National Football Team.

JD Group Marketing Director Stephen White said: “JD are delighted to become the first shirt sleeve partner of Cardiff City FC. Through our partnership, we’ll be a major part of their season as they return to the Premier League, connecting with fans of the club in the city and beyond.

"In addition, the strong links that the club has with Malaysia will also enable JD to increase our awareness and consumer engagement in one of our key markets as we continue to establish and grow our store base there.”

Cardiff City FC CEO & Executive Director, Ken Choo, said of the announcement: “We are delighted that JD have joined us as sleeve partner for our return to the Premier League.

“It is an exciting time for all of us at Cardiff City Football Club and we’re looking forward to working closely with a fantastic sports fashion retailing giant in JD and developing a strong partnership.”

Find out more about JD’s products at jdsports.co.uk


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