Bluebirds extend partnership with Morgans Consult

Morgans Consult
Brand and signage consultancy, Morgans Consult, have extended their Official Partnership with Cardiff City FC until the end of the 2026/27 season, continuing to sponsor the Morgans Consult Legends Lounge, one of the most prestigious hospitality areas at CCS.

The Bluebirds have a long-standing relationship with Morgans Consult, who have been an Official Partner and signage & branding supplier since 2022. Over the past three seasons, they have provided quality signage and branding solutions at Cardiff City Stadium, the recently developed Academy Training Complex in Llanrumney and the Cardiff City FC Community Foundation.

Morgans Consult Legends Lounge

Morgans Consult work across multiple industries, including sports venues, hospitality, construction, retail, healthcare and education. They create stunning branded environments, wayfinding schemes, point of sale, and digital activations to ensure brands connect deeply with their audience.

Extending this Official Partnership ensures that Morgans Consult can continue to create environments that engage and inspire fans, motivate players and that are accessible and inclusive for all.

Morgans Consult Legends Lounge

Michael Kitchin, Managing Director at Morgans Consult, said: “Morgans Consult is proud of its Cardiff roots. These roots reach back over 200 years to our origins as stone masons. And while our client base is now UK wide, our home is very much Cardiff!

“Sponsoring the Legends Lounge presents us with a fantastic opportunity to strengthen our relationship with the Club, its fanbase and the city. To be aligned with a club with such passionate support, sizeable brand presence and reputation, gives us a platform to promote our business and showcase our work. Sponsoring the Lounge also gives us an opportunity to engage directly with likeminded businesses.”

Adam Pierce, Senior Partnerships Manager at Cardiff City FC, added: The Morgans Consult Legends Lounge has been such a popular Hospitality option over the past three years, so we’re delighted that Morgans Consult have shown their continued support for the Club by extending their partnership with us.

“As well as sponsoring the Lounge, which is a family favourite option for our guests, Morgans Consult have also provided excellent signage and branding solutions in recent seasons, which have helped to elevate the matchday experience for players and fans alike. We look forward to developing this relationship further over the years ahead.”

If you’re interested in enjoying an upcoming match in the Morgans Consult Legends Lounge you can book now via the Cardiff City Commercial Department. Tel: 033 33 11 1921 or email sales@cardiffcityfc.co.uk.

Morgans Consult
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