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Bluebirds partner with Genero Group

Cardiff City FC is pleased to announce our latest partnership with Genero Group, who have reached a multi-year agreement with the Club.

Genero is a top-tier event management and production company, that delivers unique events and cutting-edge experiences for brands and their audiences across the UK and Europe, specialising in crafting unforgettable occasions for clients and having earned a reputation for reliability and effective problem-solving.

They are trusted by prestigious clients like BAE Systems, Airbus, Unilever, HSBC, Skoda, and Welsh Government to deliver top-tier events that exceed expectations and have established sporting partnerships with the Football Association of Wales, Principality Stadium Experience and Cardiff Rugby, with the Bluebirds becoming the latest name on their list of partners.

Taking pride in bringing a fresh and unique approach to the event industry, Genero undertake every project with meticulous attention to detail and dedication, regardless of size or scope.

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Huw Warren, Head of Commercial for Cardiff City Football Club commented: “We’re delighted to have Genero join us during a particularly exciting period at the Club, as we look forward to celebrating our highly-anticipated 125th anniversary season. Genero bring with them their considerable experience and expertise in event production, which we look forward to utilising around Cardiff City Stadium over the course of our ongoing partnership, collaborating to create bespoke events and enhancing the supporter experience both on matchdays and beyond.”

Nic Heslop, Genero Group's Commercial Director said: “Announcing this partnership is a really proud moment for everyone at Genero. We look forward to collaborating with Cardiff City FC over the next few years. We can't wait to help elevate the hospitality experience using our event production experience, which will be more than just match days, and to build connections for the club with the business community. We'll use our event creation and management background to develop brand experiences, revenue streams and engagement opportunities for the club.”