Official Club Partners Genero have extended their agreement with the Bluebirds for the 2025/26 campaign.
Genero is a Wales-based event production company trusted by leading brands, organisations and venues to deliver high-quality live experiences – from award ceremonies and conferences to exhibitions, product launches and corporate celebrations.
Whether it's a full-scale production or a bespoke activation, Genero delivers creative strategy, technical precision and seamless coordination from start to finish.
Genero were proud to produce the Cardiff City 125th Anniversary Evening, hosted at CCS in December 2024 – a prestigious evening celebrating the Club’s incredible legacy – and were thrilled to be able to produce the Cardiff City Golf Day at The Celtic Manor in May, another standout moment for fans and partners alike. Genero have also proudly produced the Club’s popular End of Season Awards nights for several seasons.
Contact Genero today to discuss how they can help: info@genero-group.co.uk

Peter Leckie, Managing Director of Genero, said: “Announcing the continuation of our partnership with Cardiff City Football Club is an important milestone for everyone at Genero.
“We’re proud to support the club both on and off the pitch and look forward to further collaboration over the coming years. Through our event production expertise, we will continue enhancing the matchday hospitality experience in the Ricoh Suite and building meaningful connections between the club and the wider business community.
“From memorable matchdays to special events like the recent 125th anniversary evening and golf day, we’re committed to creating innovative experiences that drive engagement, support commercial growth and strengthen the Cardiff City brand.”
James Askey, Head of Marketing at Cardiff City FC, said: “We’re delighted to have Genero on board with the Bluebirds for another campaign. Following our exciting opening day win at Cardiff City Stadium, we can’t wait to create more memorable moments for City fans, particularly in our hospitality lounges with the help of Genero.
“Their cutting-edge production has helped us to deliver the best possible matchday experience, and we’re looking forward to working together over the coming months of the campaign.”