As Club Partners DragonBet enter the second year of their partnership with Cardiff City FC, they have generously donated their back-of-shirt sponsorship packages for City sides across the Academy and Women’s Academy to Tŷ Hafan throughout the 2026/27 season.
Increasing their support for the Bluebirds following a successful opening season as our Back of Shirt sponsors, DragonBet have now extended their sponsorship agreement to include City’s Emirates FA Cup campaign, as the Club celebrates the centenary of winning the competition in 1927. Additionally, their logo will now adorn the front of the First Team’s warmup apparel on matchdays throughout the 2026/27 campaign.
As a business built by lifelong Cardiff City fans, DragonBet is passionate about supporting Welsh sport at every level — from grassroots to the professional stage. Tŷ Hafan Children’s Hospice is a charity with strong links to the Club, and as DragonBet’s charity partner, their logo will now appear on the shirts of the Academy’s U18 side. The charity’s logo will also be displayed on the back of the Women’s Academy’s U13 and U15 shirts, with DragonBet’s donation directly supporting the ongoing development of Cardiff City FC’s Women’s football programme. As part of the sponsorship package, players under the age of 18 who are making appearances for either the First Team or Women’s sides will also wear apparel bearing the Tŷ Hafan logo.
David Lovell, Co-Founder of DragonBet said: "We are delighted to be continuing our partnership with Cardiff City upon their return to the second tier and including our official charity partner Tŷ Hafan into this partnership. In addition to our back-of-shirt sponsorship of the Bluebirds for their upcoming EFL Championship and now also their Emirates FA Cup fixtures, extending our partnership to include the team's warm-up apparel is a great moment of pride for us as fans of our hometown club. We're wishing both sides all the best for their respective campaigns and are incredibly excited to be standing next to them for another season."
Adam Pierce, Cardiff City FC’s Senior Partnerships Sales Manager, added: “It's great to see our partnership with DragonBet expanded to include our warm-up tops for the 2026/27 season. We love their plans to incorporate Tŷ Hafan into the partnership and look forward to seeing this agreement come to life over the coming months. Thank you to David, James, and the team at DragonBet for their continued support of Cardiff City Football Club.”
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To read more about Tŷ Hafan and the important work that they do to support children and families in South Wales, click here.