Cardiff City FC is pleased to launch a new Official Partnership with payments app Zilch, giving Bluebirds exclusive discounts, player access and season-long rewards throughout 2026/27 season.
City supporters are set to save money at Cardiff City Stadium this season thanks to our new partnership and short sponsorship with Zilch, the payments app. From the first home match of the season, supporters will get 10% off food, drink and merchandise at CCS and in the SuperStore every time they pay with Zilch!
The discount is one part of a partnership that gives Bluebirds supporters far more to look forward to on their return to the Sky Bet Championship, with Zilch also sponsoring the Club’s Match Centre present on matchdays during the campaign. The Match Centre is the best place for City supporters to follow the action digitally throughout the season, with updates coming live from every fixture. Fans can also expect:
Exclusive content featuring Cardiff City players
Ticket and matchday experience giveaways throughout the season
Fan activations designed to give supporters something genuinely worth having
Ken Choo, Cardiff City FC’s Executive Director & CEO, said: “We are thrilled to welcome Zilch as our Official Way to Pay and Shorts Sponsor for the upcoming season. Our supporters are at the heart of everything we do, so partnering with a brand that shares our commitment to delivering real value to our fans was a natural choice. From stadium discounts to unique matchday experiences, this partnership ensures our passionate fanbase reaps direct benefits throughout the 2026/27 campaign. We look forward to working closely with Zilch to make this a memorable season both on and off the pitch."
Kirsty Spickett, Chief Marketing Officer at Zilch, said: “Cardiff City supporters are some of the most passionate fans in British football - a one-club city where the community lives and breathes its team. This partnership is about giving something real back to Cardiff City fans throughout the season; money off at the ground, chances to meet the players, moments they’ll remember. We’re proud to be part of the Cardiff City family and we can’t wait to get started.”
Mike Spear, Chairman of Cardiff City Supporters Trust, said: “The cost of going to football is an ongoing concern for supporters. Any initiative that reduces what it costs City fans attending games has to be a good thing. We at the CCST support the initiative Zilch is delivering this season – it’s a great gesture that I am sure will be well-received.”
How Cardiff City fans can access their discount:
The 10% discount is available to all Cardiff City supporters who download the Zilch app and pay with Zilch, using either debit or credit, at the stadium or in the club SuperStore. The discount is available throughout the season from Saturday’s opening game against Swindon Town.