Cardiff City's Chinese development project continues in Beijing...

This September, six Cardiff City FC coaches travelled to Beijing, China, to deliver football education to young Chinese students over the course of an academic year.

Cardiff City FC is the only club to have coaches delivering football education in this specific format in Beijing, as a means of supporting and developing existing football infrastructures within the city’s schools.

In using the same coaching techniques as are used in the UK, Cardiff City FC is aiming to create a cultural shift in Chinese approaches to football, under the Bluebirds’ brand.

Earlier this month, six schools from the Chaoyang district of Beijing begun taking part in the ‘Chaoyang Football in Schools Project’, made possible with the support of All Win Consulting Company Ltd, the Chaoyang Education Commission and other local partners.

Wednesday, 12th October saw the official launch of the partnership at Beijing Wangjing Experiment School with all six participating school represented. The six Cardiff City FC coaches delivered an hour-long session before prizes were given and gifts were exchanged.

Mr Libin Liu, Deputy Director General of Chaoyang Education Commission attended the milestone event, along with All Win staff, Cardiff City’s International Development Manager, Joel Hutton and Club Ambassador, Scott Young.

Speaking at the event, Joel said: “Today brings everything together for what we’re confident will be a successful project. Each of the children worked on ball manipulation skills and took part in a short technical session, to showcase what our project is about.

"We have numerous partners, with the club being the main body of the project, supported by the six partner schools. All Win is the group that has helped our coaches gain entry into China and receive the correct working visas, while the Chaoyang Education Commission has been a great help in getting the project off the ground."

Mr Tony Li, Project Director of All Win added: Today’s activities were excellent. Looking at the students’ faces, you can tell that they are very happy and that they love football.

"The school teachers feel confident that the British football coaching staff of Cardiff City FC will help them to develop their own curriculum and thus help the students.

“The feedback has been very positive from the school and the students, who are very happy with the lessons that the British coaches are bringing to the schools. They will help them grow their own individualised curriculum in the future.”

Watch the launch of the Chaoyang Football in Schools Project below...