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Record-breaking shirt sales on 2018/19 home kit launch

30 June 2018

Cardiff City FC SuperStore saw a record number of first-day shirt sales as the Bluebirds launched their 2018/19 adidas home strip.

Fans turned up at Cardiff City Stadium in their numbers to pick up the home kit ahead of the upcoming Premier League campaign. Indeed, over 1,500 shirts were sold, with sales still continuing online.

A new-look SuperStore greeted the supporters in attendance at CCS, while those purchasing the shirt were offered a number of exclusive opportunities.

Sporting their new kit, City fans were able to visit the home dressing room for a picture with the Premier League trophy, before writing a personal ‘good luck’ message in the tunnel, to be displayed throughout the season.

At the end of a successful day for the Bluebirds, Executive Director & CEO, Ken Choo, said: “We were delighted to see shirts fly off the shelves throughout the day here at CCS - but were just as pleased to see fans enjoying themselves as we also gave them something back.

“Seeing the Premier League trophy and leaving a personal message in the stadium tunnel was a unique opportunity for our supporters.

"We hope those messages help to spur the team on as they line up for our Premier League campaign very soon.”

Don’t forget - you can still purchase your 2018/19 adidas home kit online, while the Superstore will also be open from 10am-4pm on Sunday (1st July).

#CityAsOne


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