Commercial | City announce partnership with MatchWornShirt

We are thrilled to announce the beginning of a five-year partnership with MatchWornShirt, renowned worldwide as an industry leader in unique sports memorabilia. 

Originally created for fans passionate about owning match-worn & signed football shirts, MatchWornShirt has expanded to now offer collectibles from a wide range of additional sports, including rugby, cricket, cycling and hockey. 

For the duration of this partnership, fans of Cardiff City FC have at least thirty opportunities in every football season to own the match-worn & signed shirts of their favourite players. The shirts will be made available in the form of online auctions commencing at kick-off and hosted exclusively on the MatchWornShirt website and app. Keeping up with all of Cardiff City FC’s latest and most exciting auctions is incredibly simple: all that is required is to click here and follow our club.

Huw Warren, Head of Commercial at Cardiff City FC, said: “Our partnership with MatchWornShirt will provide our fans with exciting opportunities to gain access to pieces of the Club’s modern history as new chapters are written. We hope that Bluebirds will enjoy the benefits of this partnership, whether they are in the stands at CCS or if they are watching around the world. With the exciting services that they offer, our latest partners couldn’t have picked a better time to join us, as we look forward to kicking off our 125th anniversary season in the Welsh capital.”

James Flude, Head of Business Development at MatchWornShirt, commented: “There aren’t many clubs with a history that can rival Cardiff City - we’re talking about more than a century at the heart of British football. It’s an honour to welcome them to our platform. We look forward to their fans embracing the many incredible opportunities that will soon be coming their way.”