CARDIFF CITY'S DIGITAL EXPANSION
With an inherent desire to enhance the match-day experience at Cardiff City Stadium this summer, a number of technological improvements have been made regarding digital signage, the establishment of an IPTV network and creation of a Stadium App.
The Stadium App’s appeal resulted in maximum national exposure – trending on social media across the UK on its day of launch back and now with over 7,000 followers. A free service for supporters, its unique functionality allows peer-to-peer connectivity on a match-day – a unique selling point that its mainstream competitors can’t match. This Tuesday, the Club launched its interactive Fans Man of the Match vote – seeing supporters within the Stadium acknowledge fans’ favourite Fabio da Silva who received 54% of nominations following his performance against Middlesbrough. (SCROLL DOWN FOR MORE...)
The Club now has a number of high-quality Sony screens installed. So as to best utilise these, the Club is working with stadium tenants Ricoh and their digital signage partners, TriplePlay. This solution mirrors the solutions used at Chelsea FC and Manchester City FC.
Launching on Monday ahead of the severnside derby with Bristol City, we will have 17 statzones located around the Stadium, streaming live OPTA statistics and opposition analysis in association with key partners. This is powered by Eleven Sports Media, the UK’s biggest digital sporting network.
In reference to the exciting digital enhancements this season, Cardiff City’s Head of Commercial, Nic Heslop said: “This expansion of our advertising inventory allows us to commercialise our content on the most sought-after platforms.
“With the help of key partners such as ADI, Ricoh and Sony UK, we can now ensure that Cardiff City Football Club remains at the forefront of technological advances."
Cardiff City Head of TV & Video, Jamie DeCruz, added: “In the summer we produced the club’s first ever digital strategy. I’m delighted to say that the Club has already implemented most of this vision with more to follow.
“We can now send out our key messages to more digital platforms than ever before, thus maximising reach, the effect of our content and value for our sponsors.”
In conclusion, CEO Ken Choo reflected: "We have made these technological advancements this season so as to better communicate with our supporters and improve their match-day experience here at Cardiff City Stadium.
"We are always looking to further improve this experience and encourage all supporter feedback and interaction."