Bluebirds up against Manchester United, Chelsea, Arsenal et al on Thursday evening...

Cardiff City FC has been shortlisted for ‘Best/Most Innovative use of Technology by a Club’ and ‘Best Match Day Experience’ at the Football Business Awards 2016.

The Football Business Awards recognise and reward the hard work that takes place to support the success of the game. This is the national event at which all the achievements off the pitch are celebrated at the end of each year.

With an illustrious judging panel selected for their particular experience and expertise the Football Business Awards has grown into a significant annual football calendar event. The awards are becoming more and more difficult to win every year, and an increasingly valuable marketing badge for those who manage to do so.

Now in their fifth year the 2016 ceremony will be held at the Emirates Stadium, home of Arsenal FC, on Thursday 3rd November.

Best/Most Innovative Use of Technology
- Cardiff City FC, Chelsea FC, Manchester United FC, Middlesbrough FC, West Ham United FC, Wolverhampton Wanderers FC)Nominees(

The Club has been recognized for its continued efforts in the digital sphere and the implementation – in conjunction with partners Tripleplay - of twelve months of digital improvement throughout Cardiff City Stadium, in-line with the club’s continued focus on fan engagement.

The club now boasts cutting-edge digital signage and statzones throughout the Stadium’s concourse and hospitality areas, as well as an IPTVnetwork that allows us to send out key correspondence to more digital platforms, and more end users, than ever before.

In addition, the past year has seen 15 new Ricoh HD Projectors (ranging from 120” – 179”) installed throughout the stadium, allowing fans in each of the stands, as well as the hospitality areas, to view live matches and a wealth of in-house produced club content as part of their match-day experience.

Best Match-Day Experience
- Cardiff City FC, Fulham FC, Everton FC, Leicester City FC)Nominees(

The Club has been shortlisted for its continued commitment to the betterment of the match-day experience, of which fan engagement and an improvement in supporter relations and dialogue plays a critical part.

Following her appointment to the role in February 2016, Cardiff City supporters are encouraged to contact Fan Engagement Manager Amy McNiven with any suggestions, concerns or queries they may have using the email

A commitment to responding to supporters within three working days has seen the Club able to press forward with improvements in multiple areas, improve match-day for all ages and thus be recognised by virtue of this national nomination.

Cardiff City Executive Director & CEO Ken Choo said of being shortlisted for the Technology award: “Following a year’s worth of significant investment and improvement in this field, I’m delighted that we’ve been recognized by the Football Business Awards.
“Our digital strategy has seen us acknowledged on a national and European scale during 2016 and whilst we will continue to evolve, it is gratifying to see that the process is being recognized and, most importantly, supporters are enjoying what we are able to offer them. Our commitment to supporters is key to this.”

For the Best Match Day Experience nomination, Ken added: "We continue to push forward on match-days with more activities and opportunities for our support base; it’s vital that City fans feel they can come to Cardiff City Stadium and enjoy the whole day.

“We will continue to evolve and develop our match-day experience at Cardiff City, but I’m thrilled that the excellent work we’ve been able to do in a relatively short space of time has seen us nominated in this field. There is more to come.”

Find out more about the Football Business Awards by following @footiebizawards on Twitter or visiting